Improving Our Search Engine Ranking Results

My privately owned company is now accessible to the entire world due to our new website that is making our products visible and able to be ordered no matter where the potential client is or what their time zone. No longer do we need to have staff in the office during business hours to take care of orders. Now I can be at home and check in on my own computer to see if there are emails or other questions. We need to improve search engine ranking results so that we are being seen by even more people and that is my next project, to get the keywords and other parts of that plan in place.